Greg contributes nearly a decade of experience in marketing, competitive and consumer insights plus technology program management at billion-dollar brands and startups. Working alongside Gerry Campbell, he’s facilitated several enterprise digital transformations and countless product launches. His track record for successfully creating and implementing cross-functional programs is impressive.

Greg is adept at qualitative and quantitative research methodologies that harvest insights leading to wins with segmentation, ad creative, site design and omni-channel monetization. His domain expertise focuses on brand positioning, customer acquisition, CRM/LTV and operations forecasting. Greg’s industry experience spans fitness and wellness, cybersecurity, retail, entertainment and luxury goods.